Tag: Articles

The one question all prospective franchisees ask: Do I have what it takes to be a franchisee?

The One Question Everyone’s Asking: Do I Have What it Takes?

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This guy have to make a choice.

What’s the Question?

I know you, better than you know yourself. Underneath that tough exterior, and ever so slightly puffed up ego – there lies a tender underbelly. But no one has seen it. Not the guys on the basketball court who just like you cover their tender underbellies with full throttle chest slams, butt slaps, towel pops and fist pumps.

Not your employees who see you as some kind of wizard who makes things happen from sheer genius and willpower. Not your children in whose eyes you are a combination of super hero and ATM machine. Not even your devoted wife. “What?! But she’s seen me naked” you exclaim. No, she’s clueless too.

How do I know? Because she’s sound asleep and quietly snoring while you’re wide awake asking yourself the same question again and again: do I have what it takes?

This is an excerpt from Rebecca Monet’s article The One Question Everyone is Asking in Franchising USA Magazine.  […]

Lessons in Franchising by Aesop, retold and revised by Rebecca Monet

Aesop’s Franchise Lessons

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Aesop’s Franchise Lessons

The Donkey and the Grasshoppers, revised and retold by Rebecca Monet

A Donkey having heard some Grasshoppers chirping and singing was highly enchanted. Desiring to possess the same charms of melody, he asked, “Grasshoppers what is it that makes you sing so beautifully? Is there a special food that you eat?” “Yes,” replied the Grasshoppers, “we will tell you a secret. We drink only the dew found on flowers and leaves.” The Donkey was so eager to have a beautiful voice that he ate and drank only dew, and in a short time died of hunger.

Lesson #1: Where one may prosper, another may starve

It’s natural to envy another’s success or talent. In fact, envy has played an important role in human’s quest for resources and survival for centuries. Envy motivates us to strive to take what another person possess, achieve it for ourselves, or better it. […]

Welcome Aboard New Clients: Corey Kammerdiener, Sirpa Kosonen, Trish Benedik.

Welcome. New Clients.

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Welcome New Zoracle Profiles Clients! Zoracle Profiles welcomes new franchise broker clients. We wish Sirpa Kosonen, Cory & Milly Kammerdiener and Trish Benedik great success. Would you like to learn more about the SpotOn! Profile for franchise sales? Want a tool that will assist you in franchisee-franchisor matching? Try SpotOn! Profile FREE for 30-Days.

Zoracle SpotOn! News, SpotOn! Eclipse Report, Franchisee Selection, Franchise Marketing, Franchise Broker

SpotOn! News

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What makes Wild Birds Unlimited so special … besides Paul Pickett? They are rated #1 in Retail for Franchisee Satisfaction by Franchise Business Review (FBR). Their pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout. Are you on our mailing list to receive webinar invites and monthly[…]

The A to Z’s of Buying a Franchise

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DENVER, CO - NOVEMBER 11: Julio Vergara works on doing and oil change, at a Grease Monkey in east Denver, on a truck owned by active army soldier Luke Goeckner, November 11, 2013. Veterans got a free oil change at many Grease Monkey locations for Veterans Day. (Photo By RJ Sangosti/The Denver Post)
DENVER, CO – NOVEMBER 11: Julio Vergara works on doing and oil change, at a Grease Monkey in east Denver, on a truck owned by active army soldier Luke Goeckner, November 11, 2013. Veterans got a free oil change at many Grease Monkey locations for Veterans Day. (Photo By RJ Sangosti/The Denver Post)
Big trade show moves to the hometown of Re/Max, Qdoba, Grease Monkey, Camp Bow Wow. Representatives of more than 200 franchises will be in Denver for Franchise Expo West Thursday, Friday, and Saturday, meeting face-to-face with prospective franchisees for businesses ranging from quick-service restaurants to in-home care providers to cell-phone repair companies.
Learn more here.
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Trumpism and Franchisee Selection, Franchise Marketing, Franchisee Recruitment, Franchise Culture, Franchise Sales, Franchise Broker

#Trumpism & Zee Selection

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Trumpism and Franchisee Selection This might sound strange, especially coming from a millennial, but, Donald Trump gave some great, advice that would have a ‘uge, and I mean ‘uge, impact on how franchisors select their franchisees. The outspoken businessman and Presidential candidate’s proposed method for vetting immigration candidates, prior to admitting them into the United[…]

Rebecca Monet article "Can a Big Ship Tun" article in FranchiseExpo.com, Stages of Growth, Franchisee Marketing

Can A Big Franchise Ship Be Turned?

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Can A Big Franchise Ship Be Turned?

There was once a franchise company, a very big ship with many years of significant history behind it. Thousands of franchisees were spread across all continents with the potential to make a major impact. But in past few years a deep rift had developed between franchisees on the frontline and the support services at headquarters, creating relational tension and operational sluggishness. The organization had many silos, and both senior executives and franchisees worked in isolation from one another. In some areas there were pockets of collaboration and entrepreneurial dynamism. In too many, however, there was fear, conflict and stagnation. These realities pose tremendous challenges to any Stage 4 Empire franchise causing one to ask: can a culture be transformed? Can a big ship be turned?

This is an excerpt from Rebecca Monet’s September article Can a Big Ship be Turned? found in the resource center on FranchiseExpo.com. […]

Steve Olson of Olson & Associates interviews 10 of the top franchisee recruiters. The final lesson: Stop Selling. Start Bonding.

Don’t Sell. Bond.

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Don’t Sell. Bond. by Steve Olson

Times have changed. 

When looking at the past in our rear view mirror, we can see that franchise recruiters could more easily capture a prospect’s attention, build camaraderie, and foster a personable connection with prospective buyers. Our sales prescription called for a dose of likeability, stir in some engaging conversations, and present a nice, pleasant personality. This approach could make the difference when leading a financially qualified buyer from their initial conversation to their program and FDD reviews, franchisee validation, discovery day, and closing event. Read full article It’s Closing Time in Franchise Update Magazine July issue. […]

Rebecca Monet's The Empire Franchise article in FranchiseExpo.com, Stages of Growth, Franchise Marketing, Franchise Broker, Franchisee Profiling

The Empire Rules

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Franchise Size Does Matter

I know you’ve likely heard otherwise, but trust me size does matter. If some politically correct Ms. Know It All franchise broker has told you otherwise she’s pulling your chain. Sure, there are a few David and Goliath stories out there in franchising, and like most Americans I like to root for the underdog. But bottom-line, it’s tough to go up against a behemoth franchise brand. Besides, David had God (a pretty big dude) on his side providing a serious competitive advantage.

This is an excerpt from Rebecca Monet’s most recent article The Empire Rules Unchallenged in Franchise Expo’s online resource center for prospective franchisees where she discusses the pros and cons of Stage 4 Empire franchise systems.

If you’re curious about your franchise system’s stage of growth, or what impact your stage of growth has on your franchisee recruitment we would be happy to discuss.

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CEO and President of Renue Systems' David Grossman joins Aubree Coderre on SpotOn! Spotlight.

Spotlight: David Grossman

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Spotlight with David Grossman CEO, Renue Systems In our first SpotOn! Spotlight David Grossman, CEO & President of Renue Systems , sat down with Aubree Coderre of  Zoracle Profiles to share some insights on Renue Systems Franchise. Listen to the playback to learn more about: The history of Renue Systems How David Grossman became a franchisor[…]

Top Traits of the Best Franchisee Recruiters

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1851 Magazine picks up Joe Mathews’ article Who Makes a Great Franchisee Recruiter. Joe’s article highlights the Top 8 Traits of Franchise Sales Pros research Zoracle Profiles completed in 2015 on 41 top performing franchisee recruiters. Reach out to Aubree Coderre directly at aubree@zoracle.net if you would like the full report. Read more here.