Tag: Articles

Plug and Play vs. Cookie Cutter Franchise Systems

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Screw Henry Ford! We are no longer in the industrial age. Who wants to be yet another cog in the wheel?

Henry, as you know, popularized the assembly line and mass production idea. Sure, he put a lot of cars on the road and in turn got rich.

But this is the 21st century. It’s time to think plug n’ play instead of cookie cutter.

I’m not anti-assembly line but I am anti-minion, especially in business ownership. Isn’t that why you want to go into business to start with – to have more control, to have an opinion, to be unique and to express yourself?!

This is an excerpt of Rebecca Monet’s most recent article on Franchise Expo discussing the difference between a plug and play franchise and cookie cutter franchise.

Read the full the article here.

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Research: Marriage is Good for Franchise Sales

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Our franchising colleagues Steve Olson and Rebecca Monet recently completed an in-depth Masters of Franchise Sales study about what separates top-notch franchisee recruiters and everyone else in the field. We spotlighted their findings in our last blog, titled “Who makes a great franchisee recruiter?” One of the amazing “I never saw that coming” takeaways was[…]

Zee-Zor Fit Matters

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Rebecca Monet’s recent contribution to FranchiseExpo.com focuses on the compatibility of franchisees and franchisors, specifically targeting the benefits and challenges of a Stage 2 Partnership Franchise system. Read more here.

Sun Tzu for Franchising

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Lonnie Helgerson joined Stan Friedman and Paul Segreto on Franchise Today. “Every year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonalds, Subway Restaurants, Marriott, RE/MAX, or Great[…]

Stages of Growth in Franchising: Fit Matters

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aligned

Call it alignment. Call it fit. Call it what you want.

Bottom-line you wouldn’t buy a pair of $80 shoes if they pinched your toes, caused blisters on your heels are made you walk like a pregnant penguin in stilettos would you?  Then why spend $80,000 on a business that will rub you the wrong way?

Now that we got that out of the way, let’s look more closely at the Stages of Growth in franchising so you can find a business that’s a perfect Cinderella glass slipper fit.  I’ll address each stage in separate articles.

Note: This is an excerpt from Rebecca Monet’s article Stages of Growth in Franchising in Franchise Expo’s Online resource center. This month Rebecca Monet discusses the characteristic that make-up a Stage 1: Entrepreneurial Franchise System, as well as the challenges and benefits to prospective franchisees.

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Seizing the Opportunity

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Growing Pains: Seizing the Opportunity

All franchise systems go through five predictable stages of growth. Growing from one stage to another creates equally predictable changes, crises and challenges. For those that are alert to the signs of a franchise system’s stage of growth there is great opportunity. Opportunity that is – if you fit within that franchise system’s current stage of growth.  If not, you can expect lots of frustration and disappointment.

Note: This is an excerpt from Rebecca Monet’s Seizing the Opportunity article in FranchiseExpo.com.

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Welcome BareBones WorkWear to the Zoracle Profiles Family.

Welcome: BareBones Workwear

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BareBones WorkWear Joins Zoracle Profiles’ Family Zoracle Profiles welcomes Stu Nelson and his team at BareBones Workwear. This is a company that lives their values and the values permeate the BareBones Workwear culture. In fact, I’d like to share their DNA which comes straight from the website: What else is in our DNA? Integrity – Unity[…]

Franchisee Recruitment using Values-Based Marketing Techniques, Franchisee Selection, Franchise Sales

Profile-Based Marketing

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Profile-Based Franchise Marketing

Success leaves clues. Who wouldn’t want to uncover its secrets – especially when launching a marketing campaign? It’s not surprising that a behavioral scientist with a specialty in neuroscience would be fascinated with success. After all, I’ve spent the past 23 years studying, quantifying, validating and modeling the psychographic markers which create franchisee success. You might however, wonder how psychographics and neuroscience will make you a better marketer.  More importantly, how you can use these sciences to attract franchise candidates with the highest likelihood of success within your franchise system.

How vs. Who

But before we can get into the how – let’s talk about whom.  Who is your ideal franchisee? Beyond their net worth, education or job title, what distinguishes them from the not so good franchisee? Performance? Of course – that’s why you are in business. […]

Too Many Leads

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Article by: Aubree Coderre Let’s face it. Lead generation is a hot topic. How do people get leads and how do they get MORE leads?  Many conversations at the IFA Annual Convention touched on the topic. From our stand point, at Zoracle Profiles MORE leads is never the answer, rather how to get RIGHT FIT[…]

IFA 2016 – San Antonio

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Another IFA Convention has come to an end and we could not be happier with having been in attendance. Connecting with fellow franchise professionals, clients and hearing some of the challenges and milestones in franchising are just a few of the reasons anyone should attend next years Convention in Las Vegas.  

Are You Losing Franchise Deals ?

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Steve Olson, author of Grow to Greatness: How to build a world-class franchise system faster, franchisings #1 best selling book has done it again. Read his article Are you Losing Franchise Deals in October 2015 Franchising World where he highlight’s Zoracle Profiles’ research on 40 top performing franchise sales professionals.  

Debunking Franchise Sales Myths

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I’ve been in sales most of my professional life. I think, sales people as well as the rest of the population, have some pretty solid stereotypes about who we are and how we operate. Steve Olson of Olson & Associates along with Rebecca Monet of Zoracle Profiles recently teamed up to conduct research on some[…]