4 Values Sets a Franchise System Must Know

Values. It’s a word we all hear, but more than likely most of us have never given the concept enough credit for the impact values have on our lives. Our values, quite frankly, define us. They govern a person’s desires and how they are expressed. They are what motivate us and shape our behaviors. Values effect all decision in things as simple as the brand of shampoo we buy to more complex decisions like which company we chose to work for or buy.

Values aren’t limited to people. Companies have values too; in fact values form the basis of company culture. That is why Zoracle’s SpotOn! profile assesses both the values of a franchisee and franchise system. I made a brief argument last week in the article: The 3C’s and How to Use Them in Franchisee Selection about values, but now we’re going to really break it down.

Four Categories of Values: Achievers, Belongers, Emulators and Societals.

ACHIEVER

The Achiever, much like the name suggests are driven by success. They have a strong desire to dominate and grow. They are well respected among their colleagues, but can be perceived as intimidating. The Achiever values structure and predictability prefer unique high quality products and services. Achievers prefer working with skilled employees or partners delegating and empowering them to get the job done. Achievers are often in positions of power, and once they reach the top, that isn’t enough – they must remain there and be the best. Additionally, Achievers have long term visions, making them great leaders – they can see the end result, and are willing to wait to on ROI, business to them is a complex game of strategy for them. […]