Trumpism and Franchisee Selection This might sound strange, especially coming from a millennial, but, Donald Trump gave some great, advice that would have a ‘uge, and I mean ‘uge, impact on how franchisors select their franchisees. The outspoken businessman and Presidential candidate’s proposed method for vetting immigration candidates, prior to admitting them into the United[…]
Rebecca Monet Elect to FBA Advisory Board Rebecca Monet, president and chief scientist at Zoracle Profiles, was elected as a member of The Franchise Brokers Association (FBA) advisory board. She will build the foundation to execute the vision of the FBA, which is focused on four main pillars: technology, support, scalability and transparency. Read more[…]
Zoracle and FRM Solutions to Present at Franchise Expo West Join us at the Franchise Expo West in Denver October 6-8th. Hear Rebecca Monet and Stan Friedman of FRM Solutions discuss the A to Z’s of Buying a Franchise Saturday the 8th. Workshop discount compliments of Zoracle Profiles here: https://r1.events-registration.com/WCFE2016/?source=ZORACLE
SpotOn! Chat: The Hybrid Franchise System SpotOn! Chat with Rebecca Monet of Zoracle Profiles and Bonnie Dillabough discussing Stage 5 Hybrid Franchise Companies and their attributes, crises and means of ongoing growth. Zoracle’s science-based franchisee profiling tool helps franchisors make informed franchise marketing, franchise recruitment and franchisee selection decisions.
There was once a franchise company, a very big ship with many years of significant history behind it. Thousands of franchisees were spread across all continents with the potential to make a major impact. But in past few years a deep rift had developed between franchisees on the frontline and the support services at headquarters, creating relational tension and operational sluggishness. The organization had many silos, and both senior executives and franchisees worked in isolation from one another. In some areas there were pockets of collaboration and entrepreneurial dynamism. In too many, however, there was fear, conflict and stagnation. These realities pose tremendous challenges to any Stage 4 Empire franchise causing one to ask: can a culture be transformed? Can a big ship be turned?
This is an excerpt from Rebecca Monet’s September article Can a Big Ship be Turned? found in the resource center on FranchiseExpo.com. […]
Times have changed.
When looking at the past in our rear view mirror, we can see that franchise recruiters could more easily capture a prospect’s attention, build camaraderie, and foster a personable connection with prospective buyers. Our sales prescription called for a dose of likeability, stir in some engaging conversations, and present a nice, pleasant personality. This approach could make the difference when leading a financially qualified buyer from their initial conversation to their program and FDD reviews, franchisee validation, discovery day, and closing event. Read full article It’s Closing Time in Franchise Update Magazine July issue. […]
I know you’ve likely heard otherwise, but trust me size does matter. If some politically correct Ms. Know It All franchise broker has told you otherwise she’s pulling your chain. Sure, there are a few David and Goliath stories out there in franchising, and like most Americans I like to root for the underdog. But bottom-line, it’s tough to go up against a behemoth franchise brand. Besides, David had God (a pretty big dude) on his side providing a serious competitive advantage.
This is an excerpt from Rebecca Monet’s most recent article The Empire Rules Unchallenged in Franchise Expo’s online resource center for prospective franchisees where she discusses the pros and cons of Stage 4 Empire franchise systems.
If you’re curious about your franchise system’s stage of growth, or what impact your stage of growth has on your franchisee recruitment we would be happy to discuss.
Zoracle Profiles is excited to announce that we are a Silver Sponsor at this year’s 2016 Franchise Leadership & Development Conference in Buckhead, GA Join us September 28-30. We look forward to seeing everyone there. Stop by table F-7 and say hello or if you’d like to schedule a time to meet reach out to[…]
Zoracle’s SpotOn! Basics: Business Path This is the 6th of 7 videos in the SpotOn! Basics training series. The SpotOn! Profile helps franchise brokers and franchise companies determine if a prospective franchisee is a good fit. This training addresses the business path and sales style of a prospective franchisee. Reach out if you have question[…]