FBR’s 2016 Ops Webinar Series Five Sessions: May 10 | May 12 | May 17 | May 19 | May 24 Grow your brand and improve overall performance by gaining powerful insight into the best operational practices employed by today’s leading franchise experts! This five-session program returns in 2016, taking a deep dive into new topics with our expert[…]
Successful marketing is a cross between the science of motivation and the art of attraction. In this webinar you will learn how to attract more of your ideal franchisee. Franchisees that are a good fit and have the the greatest likelihood of high performance. When: Thursday, April 21th @ 10:00am PST Where: https://attendee.gotowebinar.com/register/1925514614231343873
Profile-Based Franchise Marketing
Success leaves clues. Who wouldn’t want to uncover its secrets – especially when launching a marketing campaign? It’s not surprising that a behavioral scientist with a specialty in neuroscience would be fascinated with success. After all, I’ve spent the past 23 years studying, quantifying, validating and modeling the psychographic markers which create franchisee success. You might however, wonder how psychographics and neuroscience will make you a better marketer. More importantly, how you can use these sciences to attract franchise candidates with the highest likelihood of success within your franchise system.
How vs. Who
But before we can get into the how – let’s talk about whom. Who is your ideal franchisee? Beyond their net worth, education or job title, what distinguishes them from the not so good franchisee? Performance? Of course – that’s why you are in business. […]
In our article, The 3 C’s of Franchisee Selection we discussed franchisee Compatibility, Competencies and Capacity. Today, I’d like to introduce you to the 4th C: Communication.
There are three primary aspects of effective communication including: Values, Communication Style, and Meta Programs. […]
Zoracle Profiles’ newest client Wild Birds Unlimited completes top performer research. What makes Wild Birds Unlimited so special … besides Paul Pickett? They are rated #1 in Retail for Franchisee Satisfaction by Franchise Business Review (FBR). Their pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout. Their on-going support includes marketing, merchandising and[…]
Office Pride Completes Top Performer Blueprint Office Pride recently completed their Top Performer Blueprint Research. Going forward Office Pride will use the Eclipse Comparison Report which categorically compares prospective franchisees to Office Pride’s top performers. A Bit About Office Pride Office Pride Commercial Cleaning Services, business has been built on a reputation for quality. Office[…]
Sabrina Wall, FBA’s executive director presents Zoracle Profiles the Vendor of the Year Award at FBA’s annual conference in Orlando, Florida. This is the second year Zoracle Profiles has received this award.
Steve Olson, author of Grow to Greatness: How to build a world-class franchise system faster, franchisings #1 best selling book has done it again. Read his article Are you Losing Franchise Deals in October 2015 Franchising World where he highlight’s Zoracle Profiles’ research on 40 top performing franchise sales professionals.
SpotOn! Chat: Entrepreneurial Franchise System SpotOn! Chat with Rebecca Monet, Chief Scientist of Zoracle Profiles and Bonnie Dillabough discuss Stage 1 Entrepreneurial Franchise Systems and their attributes, crises and means of ongoing growth.
I’ve been in sales most of my professional life. I think, sales people as well as the rest of the population, have some pretty solid stereotypes about who we are and how we operate. Steve Olson of Olson & Associates along with Rebecca Monet of Zoracle Profiles recently teamed up to conduct research on some[…]
Values. It’s a word we all hear, but more than likely most of us have never given the concept enough credit for the impact values have on our lives. Our values, quite frankly, define us. They govern a person’s desires and how they are expressed. They are what motivate us and shape our behaviors. Values effect all decision in things as simple as the brand of shampoo we buy to more complex decisions like which company we chose to work for or buy.
Values aren’t limited to people. Companies have values too; in fact values form the basis of company culture. That is why Zoracle’s SpotOn! profile assesses both the values of a franchisee and franchise system. I made a brief argument last week in the article: The 3C’s and How to Use Them in Franchisee Selection about values, but now we’re going to really break it down.
Four Categories of Values: Achievers, Belongers, Emulators and Societals.
The Achiever, much like the name suggests are driven by success. They have a strong desire to dominate and grow. They are well respected among their colleagues, but can be perceived as intimidating. The Achiever values structure and predictability prefer unique high quality products and services. Achievers prefer working with skilled employees or partners delegating and empowering them to get the job done. Achievers are often in positions of power, and once they reach the top, that isn’t enough – they must remain there and be the best. Additionally, Achievers have long term visions, making them great leaders – they can see the end result, and are willing to wait to on ROI, business to them is a complex game of strategy for them. […]
We’re really excited to see that the importance of understanding values is gaining attention in franchising! Way to go, Dina Dwyer, fearless leader and Co-Chair of The Dwyer Group of franchises!