Zoracle and FRM Solutions to Present at Franchise Expo West Join us at the Franchise Expo West in Denver October 6-8th. Hear Rebecca Monet and Stan Friedman of FRM Solutions discuss the A to Z’s of Buying a Franchise Saturday the 8th. Workshop discount compliments of Zoracle Profiles here: https://r1.events-registration.com/WCFE2016/?source=ZORACLE
There was once a franchise company, a very big ship with many years of significant history behind it. Thousands of franchisees were spread across all continents with the potential to make a major impact. But in past few years a deep rift had developed between franchisees on the frontline and the support services at headquarters, creating relational tension and operational sluggishness. The organization had many silos, and both senior executives and franchisees worked in isolation from one another. In some areas there were pockets of collaboration and entrepreneurial dynamism. In too many, however, there was fear, conflict and stagnation. These realities pose tremendous challenges to any Stage 4 Empire franchise causing one to ask: can a culture be transformed? Can a big ship be turned?
This is an excerpt from Rebecca Monet’s September article Can a Big Ship be Turned? found in the resource center on FranchiseExpo.com. […]
Zoracle Profiles Preferred Vendor to IFPG Zoracle Profiles has officially joined the International Franchise Professionals Group (IFPG). We look forward to serving IFPG franchise brokers and franchisors. All IFPG members are encouraged to take advantage of our 30-day FREE trial offer. Sign-up here: Broker: http://ifpg30day.gr8.com Franchisor: http://ifpgzor30.gr8.com
Times have changed.
When looking at the past in our rear view mirror, we can see that franchise recruiters could more easily capture a prospect’s attention, build camaraderie, and foster a personable connection with prospective buyers. Our sales prescription called for a dose of likeability, stir in some engaging conversations, and present a nice, pleasant personality. This approach could make the difference when leading a financially qualified buyer from their initial conversation to their program and FDD reviews, franchisee validation, discovery day, and closing event. Read full article It’s Closing Time in Franchise Update Magazine July issue. […]
SpotOn! Selling: Decision Making Strategies Meta Program are scarcely conscious, yet enormously influential filters that individuals use to process, make sense of and respond to information from the world around them. In this video you’ll learn 3 Decision Making Meta Programs including: Optional vs. Procedural, Sameness vs. Exception and Internal vs. External.
I know you’ve likely heard otherwise, but trust me size does matter. If some politically correct Ms. Know It All franchise broker has told you otherwise she’s pulling your chain. Sure, there are a few David and Goliath stories out there in franchising, and like most Americans I like to root for the underdog. But bottom-line, it’s tough to go up against a behemoth franchise brand. Besides, David had God (a pretty big dude) on his side providing a serious competitive advantage.
This is an excerpt from Rebecca Monet’s most recent article The Empire Rules Unchallenged in Franchise Expo’s online resource center for prospective franchisees where she discusses the pros and cons of Stage 4 Empire franchise systems.
If you’re curious about your franchise system’s stage of growth, or what impact your stage of growth has on your franchisee recruitment we would be happy to discuss.
Zoracle’s SpotOn! Basics: Business Path This is the 6th of 7 videos in the SpotOn! Basics training series. The SpotOn! Profile helps franchise brokers and franchise companies determine if a prospective franchisee is a good fit. This training addresses the business path and sales style of a prospective franchisee. Reach out if you have question[…]
1851 Magazine picks up Joe Mathews’ article Who Makes a Great Franchisee Recruiter. Joe’s article highlights the Top 8 Traits of Franchise Sales Pros research Zoracle Profiles completed in 2015 on 41 top performing franchisee recruiters. Reach out to Aubree Coderre directly at aubree@zoracle.net if you would like the full report. Read more here.
Our franchising colleagues Steve Olson and Rebecca Monet recently completed an in-depth Masters of Franchise Sales study about what separates top-notch franchisee recruiters and everyone else in the field. We spotlighted their findings in our last blog, titled “Who makes a great franchisee recruiter?” One of the amazing “I never saw that coming” takeaways was[…]
In our article, The 3 C’s of Franchisee Selection we discussed franchisee Compatibility, Competencies and Capacity. Today, I’d like to introduce you to the 4th C: Communication.
There are three primary aspects of effective communication including: Values, Communication Style, and Meta Programs. […]
This is the second of two webinars on the mental filters prospective franchisees use to process information, come to conclusions, and take action. In this webinar, you’ll learn why some of your prospects require many options while others become easily overwhelmed when offered more than 2 choices.
SpotOn! Chat: The Partnership Franchise System SpotOn! Chat with Rebecca Monet, Chief Scientist of Zoracle Profiles and Bonnie Dillabough discussing Stage 2 Partnership Franchise Companies and their attributes, crises and means of ongoing growth.