Tag: Recruitment

Steve Olson of Olson & Associates interviews 10 of the top franchisee recruiters. The final lesson: Stop Selling. Start Bonding.

Don’t Sell. Bond.

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Don’t Sell. Bond. by Steve Olson

Times have changed. 

When looking at the past in our rear view mirror, we can see that franchise recruiters could more easily capture a prospect’s attention, build camaraderie, and foster a personable connection with prospective buyers. Our sales prescription called for a dose of likeability, stir in some engaging conversations, and present a nice, pleasant personality. This approach could make the difference when leading a financially qualified buyer from their initial conversation to their program and FDD reviews, franchisee validation, discovery day, and closing event. Read full article It’s Closing Time in Franchise Update Magazine July issue. […]

Top Traits of the Best Franchisee Recruiters

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1851 Magazine picks up Joe Mathews’ article Who Makes a Great Franchisee Recruiter. Joe’s article highlights the Top 8 Traits of Franchise Sales Pros research Zoracle Profiles completed in 2015 on 41 top performing franchisee recruiters. Reach out to Aubree Coderre directly at aubree@zoracle.net if you would like the full report. Read more here.

Values-Based Marketing webinar, franchisee recruitment, franchise development, Franchise sales, Franchisee Profiling, Franchise Broker

SpotOn! Marketing

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Successful marketing is a cross between the science of motivation and the art of attraction. In this webinar you will learn how to attract more of your ideal franchisee. Franchisees that are a good fit and have the the greatest likelihood of high performance. When: Thursday, April 21th @ 10:00am PST Where: https://attendee.gotowebinar.com/register/1925514614231343873

Welcome BareBones WorkWear to the Zoracle Profiles Family.

Welcome: BareBones Workwear

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BareBones WorkWear Joins Zoracle Profiles’ Family Zoracle Profiles welcomes Stu Nelson and his team at BareBones Workwear. This is a company that lives their values and the values permeate the BareBones Workwear culture. In fact, I’d like to share their DNA which comes straight from the website: What else is in our DNA? Integrity – Unity[…]

Rebecca Monet joins Bonnie Dillabough on SpotOn! Chat to discuss the Stages of Growth of a Franchise System

Plug and Play Franchise System

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SpotOn! Chat: The Plug and Play Franchise   SpotOn! Chat with Rebecca Monet, Chief Scientist of Zoracle Profiles and Bonnie Dillabough discussing Stage 3 Plug and Play Franchise Companies and their attributes, crises and means of ongoing growth. Rebecca also discusses the use of franchisee profiling tools for franchisee recruitment and franchisee selection.

Welcome: Wild Birds Unlimited

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Zoracle Profiles’ newest client Wild Birds Unlimited completes top performer research. What makes Wild Birds Unlimited so special … besides Paul Pickett? They are rated #1 in Retail for Franchisee Satisfaction by Franchise Business Review (FBR). Their pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout. Their on-going support includes marketing, merchandising and[…]

Office Pride Commercial Cleaning completed Zoracle Profiles' Top Performer Blueprint on current franchisees.

Office Pride Completes Top Performer Research

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Office Pride Completes Top Performer Blueprint Office Pride recently completed their Top Performer Blueprint Research. Going forward Office Pride will use the Eclipse Comparison Report which categorically compares prospective franchisees to Office Pride’s top performers. A Bit About Office Pride Office Pride Commercial Cleaning Services, business has been built on a reputation for quality. Office[…]

Rebecca Monet joins Bonnie Dillabough on SpotOn! Chat to discuss the Stages of Growth of a Franchise System

Entrepreneurial Franchise

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SpotOn! Chat: Entrepreneurial Franchise System SpotOn! Chat with Rebecca Monet, Chief Scientist of Zoracle Profiles and Bonnie Dillabough discuss Stage 1 Entrepreneurial Franchise Systems and their attributes, crises and means of ongoing growth.

Personality test are ineffective for franchisee selection. Zoracle Profiles provides a meta-analysis approach to franchise recruitment, selection, training and support.

Ink Blots

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Stop Using Personality Test to Select Franchisees Personality tests are about as useful as ink blots when selecting a franchisee. There is less than 3% correlation between personality and performance. Stop using personality tests. Listen to Rebecca Monet’s interview on SpotOn! Chat with Bonnie Dillabough where she addresses the many reasons it’s a bad idea[…]