IFA 2020 Convention

Will you be attending IFA’s 60th Annual Convention? It is franchising’s biggest event for business development and personal growth. Whether you’re a franchising veteran or just starting out, there are sessions designed for everyone. This is your chance to network and chart the future of the industry.

Can You Really Tell?

People can fool you. Everyone looks fabulous on a resume. Interviews, even face-to-face are not sufficient. Can you really tell if someone’s a good fit for your franchise system? Try an unbiased, scientific approach to franchisee recruitment and selection. Learn about Zorakle Profiles’ meta-analysis approach and why it’s the most predictive franchisee-franchisor matching tool on[…]

MarkOps Franchise Bootcamp

Zorakle Profiles will be here! Come join your franchise friends and peers at Titus Center for Franchising’s MarkOps Franchise Bootcamp in West Palm Beach in January. Start 2020 off on the right foot. Register here: https://www.franchisingbootcamps.com/

Phil Mettra University of Oregon Ducks Fan

You can learn a lot about someone by the sports they love and the teams they support. This is Phil Mettra, Zorackle Profiles (aka Zoracle), VP of Client Development happy face. Phil is a huge fan of the Ducks! He got a bit excited at the University of Oregon Ducks’ win over the Utah Utes[…]

Angela Coté: DNA of Franchisee

Angela Coté of Franchise Growth Catalyst and Cultivate Advisors speaks with Jack Monson of Social Geek Radio about 10 things successful franchisees typically possess. In short: Working capital Systems Oriented Touch of Entrepreneurialism Passion About the Brand Patience Leadership Skills Team Oriented Sales Oriented Community Oriented Grit Listen to interview here: https://socialgeekradio.com/the-dna-of-a-franchisee-with-angela-cote Want to learn[…]

IFA’s Franchise Development Workshop

Thank you for sharing this photo Red Boswell, President, International Franchise Professionals Group (IFPG). IFA Franchise Development Workshop is a one-day event was packed with powerful content from leading franchise professionals including Art Coley, Josh Wall, Richard Leveille, Joe Lindenmayer and David Mesa.

Groggy Dog: Ideal Franchisee DNA Blueprint

Welcome Aboard Groggy Dog. Groggy Dog promotional products franchise can help a wide range of clients with event marketing, branding, employee retention and customer acquisition products and programs. Best of all, franchisees can do it with confidence, backed by Groggy Dog’s design, screen printing and embroidery services, all done in-house, to optimize quality and turnaround[…]

Franchise Sales Pro Greg Vojnovic, CDO of Arby’s, Franchise Marketing, Franchisee Recruitment, Franchisee Profiling

Earn Your Franchise Sales Certification

Franchise Sales Certification A recent study of top franchise sales executives revealed that two out of three franchise sales professionals fail. What is the solution? Time-tested best practices and today’s most effective techniques. Join Steve Olson in a collaborative online learning course and maximize your recruitment results. Based on Grow to Greatness, the #1 best-selling[…]

Lessons in Franchising by Aesop, retold and revised by Rebecca Monet

Aesop’s Franchise Lessons

Aesop’s Franchise Lessons

The Donkey and the Grasshoppers, revised and retold by Rebecca Monet

A Donkey having heard some Grasshoppers chirping and singing was highly enchanted. Desiring to possess the same charms of melody, he asked, “Grasshoppers what is it that makes you sing so beautifully? Is there a special food that you eat?” “Yes,” replied the Grasshoppers, “we will tell you a secret. We drink only the dew found on flowers and leaves.” The Donkey was so eager to have a beautiful voice that he ate and drank only dew, and in a short time died of hunger.

Lesson #1: Where one may prosper, another may starve

It’s natural to envy another’s success or talent. In fact, envy has played an important role in human’s quest for resources and survival for centuries. Envy motivates us to strive to take what another person possess, achieve it for ourselves, or better it. […]

The A to Z’s of Buying a Franchise

DENVER, CO - NOVEMBER 11: Julio Vergara works on doing and oil change, at a Grease Monkey in east Denver, on a truck owned by active army soldier Luke Goeckner, November 11, 2013. Veterans got a free oil change at many Grease Monkey locations for Veterans Day. (Photo By RJ Sangosti/The Denver Post)
DENVER, CO – NOVEMBER 11: Julio Vergara works on doing and oil change, at a Grease Monkey in east Denver, on a truck owned by active army soldier Luke Goeckner, November 11, 2013. Veterans got a free oil change at many Grease Monkey locations for Veterans Day. (Photo By RJ Sangosti/The Denver Post)
Big trade show moves to the hometown of Re/Max, Qdoba, Grease Monkey, Camp Bow Wow. Representatives of more than 200 franchises will be in Denver for Franchise Expo West Thursday, Friday, and Saturday, meeting face-to-face with prospective franchisees for businesses ranging from quick-service restaurants to in-home care providers to cell-phone repair companies.
Learn more here.
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Rebecca Monet joins Bonnie Dillabough on SpotOn! Chat to discuss the Stages of Growth of a Franchise System

Hybrid Franchise System

SpotOn! Chat: The Hybrid Franchise System   SpotOn! Chat with Rebecca Monet of Zoracle Profiles and Bonnie Dillabough discussing Stage 5 Hybrid Franchise Companies and their attributes, crises and means of ongoing growth. Zoracle’s science-based franchisee profiling tool helps franchisors make informed franchise marketing, franchise recruitment and franchisee selection decisions.

Rebecca Monet article "Can a Big Ship Tun" article in FranchiseExpo.com, Stages of Growth, Franchisee Marketing

Can A Big Franchise Ship Be Turned?

Can A Big Franchise Ship Be Turned?

There was once a franchise company, a very big ship with many years of significant history behind it. Thousands of franchisees were spread across all continents with the potential to make a major impact. But in past few years a deep rift had developed between franchisees on the frontline and the support services at headquarters, creating relational tension and operational sluggishness. The organization had many silos, and both senior executives and franchisees worked in isolation from one another. In some areas there were pockets of collaboration and entrepreneurial dynamism. In too many, however, there was fear, conflict and stagnation. These realities pose tremendous challenges to any Stage 4 Empire franchise causing one to ask: can a culture be transformed? Can a big ship be turned?

This is an excerpt from Rebecca Monet’s September article Can a Big Ship be Turned? found in the resource center on FranchiseExpo.com. […]