No More Lookie-Lous: The Science of Getting More Superstar Franchisees

The science of attracting high performing franchisees

No More Lookie-Lous: Session 1 This is the first session of the No More Lookie Lou Series. In this webinar we discuss the neurological make-up of the comfort zone and trait curiosity and lay the foundation for moving a prospective franchisee through the discovery and due diligence process of buying a franchise.

Zoracle Profiles Awarded Vendor of the Year, SpotOn! Profile, What makes a good franchisee, Franchise Marketing, Franchise Development, Franchise Broker

Zoracle Profiles Named Vendor of the Year for Third Time

Zoracle Profiles Wins Vendor of the Year Zoracle Profiles wins Vendor of the Year award at the Franchise Brokers Association Conference in Orlando, FL. This is the third year we have been honored with this award. It’s such a pleasure doing business with FBA brokers and franchisors. We take our franchise broker and franchisor relationships[…]

Welcome Aboard New Clients: Corey Kammerdiener, Sirpa Kosonen, Trish Benedik.

Welcome. New Clients.

Welcome New Zoracle Profiles Clients! Zoracle Profiles welcomes new franchise broker clients. We wish Sirpa Kosonen, Cory & Milly Kammerdiener and Trish Benedik great success. Would you like to learn more about the SpotOn! Profile for franchise sales? Want a tool that will assist you in franchisee-franchisor matching? Try SpotOn! Profile FREE for 30-Days.

Kit Vinson of FranMan interviews Rebecca Monet of Zoracle Profiles. Franchisee Profiling, Franchise Marketing, Franchise Recruitment, franchise broker

Franchise Manual Podcast

FranMan Podcast with Kit Vinson and Rebecca Monet Franchise Manual Podcast, Episode #10  Kit Vinson of Franchise Manual Podcast interviews Rebecca Monet. Get a glimpse into the head, heart and personal history of the scientist behind the SpotOn! Profile. Learn the power of profiling franchisees for the purpose of fit and optimizing performance.

FBA Conference, Zoracle Profiles, Rebecca Monet, FBA

FBA Conference 2016

Franchisors and franchise brokers join Zoracle Profiles on November 15th at the FBA Conference for: Start-up to Supersize: how to incite evolution and revolution Due to competition, technological advances, availability of resources and other market related changes the climate of business can be as variable as the weather. Learn how successful franchise companies purposefully incite[…]

Rebecca Monet elected to FBA advisory board

Member of Advisory Board

Rebecca Monet Elect to FBA Advisory Board Rebecca Monet, president and chief scientist at Zoracle Profiles, was elected as a member of The Franchise Brokers Association (FBA) advisory board. She will build the foundation to execute the vision of the FBA, which is focused on four main pillars: technology, support, scalability and transparency. Read more[…]

SpotOn! Basics, Franchisee Profiling Tools, franchise development

SpotOn! Profile Basics Lesson 7

SpotOn! Profile Basics: Putting it All Together The 7th of 7 videos in the SpotOn! Profile Basics training series. The SpotOn! Profile helps franchise brokers and franchise companies determine if a prospective franchisee is a good fit. This training discusses how to put all the SpotOn! modules together. Reach out if you have question to:[…]

Keith Gerson, FranConnect, Steve Olson, Olson and Associates, Red Boswell, Expense Reduction Analysts, Gary Gardner, Franchise Update Media

Leaders & Legends in the Franchise World

Red Boswell (ERA), Gary Gardner (Franchise Update Media), Steve Olson (Olson & Associates) and Keith Gerson (FranConnect) took a moment to pose for the camera during the awards dinner at Maggiano’s in Buckhead, GA. Another great Franchise Leadership and Development Conference.

Steve Olson of Olson & Associates interviews 10 of the top franchisee recruiters. The final lesson: Stop Selling. Start Bonding.

Don’t Sell. Bond.

Don’t Sell. Bond. by Steve Olson

Times have changed. 

When looking at the past in our rear view mirror, we can see that franchise recruiters could more easily capture a prospect’s attention, build camaraderie, and foster a personable connection with prospective buyers. Our sales prescription called for a dose of likeability, stir in some engaging conversations, and present a nice, pleasant personality. This approach could make the difference when leading a financially qualified buyer from their initial conversation to their program and FDD reviews, franchisee validation, discovery day, and closing event. Read full article It’s Closing Time in Franchise Update Magazine July issue. […]

Rebecca Monet's The Empire Franchise article in FranchiseExpo.com, Stages of Growth, Franchise Marketing, Franchise Broker, Franchisee Profiling

The Empire Rules

Franchise Size Does Matter

I know you’ve likely heard otherwise, but trust me size does matter. If some politically correct Ms. Know It All franchise broker has told you otherwise she’s pulling your chain. Sure, there are a few David and Goliath stories out there in franchising, and like most Americans I like to root for the underdog. But bottom-line, it’s tough to go up against a behemoth franchise brand. Besides, David had God (a pretty big dude) on his side providing a serious competitive advantage.

This is an excerpt from Rebecca Monet’s most recent article The Empire Rules Unchallenged in Franchise Expo’s online resource center for prospective franchisees where she discusses the pros and cons of Stage 4 Empire franchise systems.

If you’re curious about your franchise system’s stage of growth, or what impact your stage of growth has on your franchisee recruitment we would be happy to discuss.

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CEO and President of Renue Systems' David Grossman joins Aubree Coderre on SpotOn! Spotlight.

Spotlight: David Grossman

Spotlight with David Grossman CEO, Renue Systems In our first SpotOn! Spotlight David Grossman, CEO & President of Renue Systems , sat down with Aubree Coderre of  Zoracle Profiles to share some insights on Renue Systems Franchise. Listen to the playback to learn more about: The history of Renue Systems How David Grossman became a franchisor[…]

Top Traits of the Best Franchisee Recruiters

1851 Magazine picks up Joe Mathews’ article Who Makes a Great Franchisee Recruiter. Joe’s article highlights the Top 8 Traits of Franchise Sales Pros research Zoracle Profiles completed in 2015 on 41 top performing franchisee recruiters. Reach out to Aubree Coderre directly at aubree@zoracle.net if you would like the full report. Read more here.