Welcome Aboard: Naz’s Halal Naz’s Halal Food was founded in 2009 by cousins Naz and Kareem, both public school teachers in New York City, and coming from a family rooted in restaurant ownership. What began as a passion project and side hustle—a halal food truck in Queens serving rice platters, gyros, wings, burgers, and more—quickly[…]
Fear is one of the most common—and most underestimated—obstacles in the franchise sales process. It rarely shows up as a direct “no.” Instead, it hides behind delays, unanswered emails, or a prospect who just “isn’t ready.” Emotional hesitation, financial anxiety, social pressure, and relational doubt all play a role in keeping prospects stuck in their[…]
One of the most overlooked factors in franchisee selection is ensuring candidates align with the franchisor’s current stage of growth. The skills, mindset, and expectations required to thrive in an emerging system differ vastly from those needed in an established, mature brand. Many franchisors mistakenly assume that a strong franchisee is universally strong, regardless of[…]
In our latest broker webinar, Rebecca Monet unpacked how understanding buyer motives can revolutionize how brokers position franchise opportunities. Drawing from neuroscience and Stanford Research Institute’s logic-based segmentation, she walked us through the three most common buyer types: Rebecca explained how each group is driven by distinct values and fears—and how to tailor your marketing[…]
Welcome Aboard: Hott Salons Lia Hakim, a hairstylist by trade and former flight attendant, opened her first blow‑dry–only salon in 2013—after feeling inspired at her daughter’s Bat Mitzvah, when she found herself frequently visiting blow‑dry bars for styling inspiration. Though initially focused solely on blow‑outs, Lia soon recognized that many stylists working in similar boutiques[…]
Franchisee selection is often focused on financial qualifications, business acumen, and industry experience. While these factors are important, one of the most overlooked predictors of success is emotional intelligence (EQ) and social intelligence (SQ). Franchisees who lack EQ and SQ struggle to manage stress, build customer relationships, and foster productive team environments. This, in turn,[…]
As a franchisor, your success depends on the performance and alignment of your franchisees. But are your marketing efforts truly attracting candidates who fit the mold of your top performers? Join us on Wednesday, May 21st at 11:00 AM CT for an insightful webinar:“Align Marketing Efforts with Your Ideal/Top Performing Franchisee Persona.” In this session,[…]
Welcome Aboard: Kwik Kopy Kwik Kopy is a well-established printing and business services franchise that has been supporting small businesses and professionals with high-quality print, design, and marketing solutions for decades. The brand originated in the United States in 1967 and quickly became known for its fast, reliable service and ability to meet a wide[…]
In this heartfelt episode of The Franchise Woman Podcast, co-hosts Rebecca Monet and Tracy Kawa sit down with Kristi Levig, a rising franchise leader in the Waxing the City system. Kristi’s story is one of transformation, trust, and tenacity—and serves as a powerful reminder of how the right mix of mentorship, mindset, and heart can[…]
When selecting franchisees, many franchisors make the critical mistake of focusing primarily on a candidate’s financial resources. While having the necessary capital is undeniably important, it is far from the only predictor of success. A franchisee with deep pockets but lacking essential skills—such as sales ability, leadership, and operational expertise—can quickly turn a promising opportunity[…]
Welcome Aboard: Special Strong Special Strong is a fitness franchise that provides specialized personal training and adaptive fitness programs for children, adolescents, and adults with mental, physical, and cognitive challenges. It was founded in 2016 by Daniel Stein in McKinney, Texas. Daniel, who was diagnosed with a learning disability and mental health challenges as a[…]
Marketing has changed. Today’s candidates and buyers aren’t just looking for products or businesses—they’re looking for meaningful alignment. They want opportunities that speak to who they are, what they value, and where they believe they can thrive. So the question is: Are you giving them that? We’re thrilled to invite you to an all-new webinar[…]