CEO and President of Renue Systems' David Grossman joins Aubree Coderre on SpotOn! Spotlight.

Spotlight: David Grossman

Spotlight with David Grossman CEO, Renue Systems In our first SpotOn! Spotlight David Grossman, CEO & President of Renue Systems , sat down with Aubree Coderre of  Zoracle Profiles to share some insights on Renue Systems Franchise. Listen to the playback to learn more about: The history of Renue Systems How David Grossman became a franchisor[…]

SpotOn! Basics, Franchisee Profiling Tools, franchise development

SpotOn! Profile Basics Lesson 6

Zoracle’s SpotOn! Basics: Business Path This is the 6th of 7 videos in the SpotOn! Basics training series. The SpotOn! Profile helps franchise brokers and franchise companies determine if a prospective franchisee is a good fit. This training addresses the business path and sales style of a prospective franchisee. Reach out if you have question[…]

Plug and Play vs. Cookie Cutter Franchise Systems

Screw Henry Ford! We are no longer in the industrial age. Who wants to be yet another cog in the wheel?

Henry, as you know, popularized the assembly line and mass production idea. Sure, he put a lot of cars on the road and in turn got rich.

But this is the 21st century. It’s time to think plug n’ play instead of cookie cutter.

I’m not anti-assembly line but I am anti-minion, especially in business ownership. Isn’t that why you want to go into business to start with – to have more control, to have an opinion, to be unique and to express yourself?!

This is an excerpt of Rebecca Monet’s most recent article on Franchise Expo discussing the difference between a plug and play franchise and cookie cutter franchise.

Read the full the article here.

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Values-Based Marketing webinar, franchisee recruitment, franchise development, Franchise sales, Franchisee Profiling, Franchise Broker

Get Em’ to Take the Profile!

Get Em’ to Take the SpotOn! Profile Webinar! When: Thursday, July 28 Time: 11:00 PDT A common question our clients ask is: how do you get prospects to take the assessment? We decided to turn to our franchisor and franchise broker clients and ask them to share their best practices and success stories. Participating panelists:[…]

Zee-Zor Fit Matters

Rebecca Monet’s recent contribution to FranchiseExpo.com focuses on the compatibility of franchisees and franchisors, specifically targeting the benefits and challenges of a Stage 2 Partnership Franchise system. Read more here.

Gary Occhiogrosso Show

Amazing interview by Gary Occhiogrosso,during the IFE show last week. Just a few heavy hitters on in this interview:  Stan Friedman, Paul Rocchio and MaryAnn O’Connell. Stan was gracious enough to mention using Zoracle Profiles, SpotOn! Assessment to help prospective franchisees better understand themselves and help in the franchise selection process. Tune in at 18:45 for his segment on his[…]

Franchise Expo New York

MFV organized yet another excellent franchise expo. Zoracle Profiles participated in the New York event as visiting suppliers. The best part for us is always the relationships with fellow franchise professionals – spending quality one-on-one time discussing individual goals and challenges. Each of us are building different businesses but none of us are doing so[…]

Attract Your Ideal Franchisee

Attract Your Ideal Zees

At Zoracle we know that values affect every decision we make. From what we buy, what clothes we wear and what messages we respond to. In this SpotOn! Marketing Session, Rebecca Monet addresses our most commonly asked question by franchisors:”How do we attract more top performing franchisees”? It is important to note that each systems[…]

Sun Tzu for Franchising

Lonnie Helgerson joined Stan Friedman and Paul Segreto on Franchise Today. “Every year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonalds, Subway Restaurants, Marriott, RE/MAX, or Great[…]

Stages of Growth in Franchising: Fit Matters

aligned

Call it alignment. Call it fit. Call it what you want.

Bottom-line you wouldn’t buy a pair of $80 shoes if they pinched your toes, caused blisters on your heels are made you walk like a pregnant penguin in stilettos would you?  Then why spend $80,000 on a business that will rub you the wrong way?

Now that we got that out of the way, let’s look more closely at the Stages of Growth in franchising so you can find a business that’s a perfect Cinderella glass slipper fit.  I’ll address each stage in separate articles.

Note: This is an excerpt from Rebecca Monet’s article Stages of Growth in Franchising in Franchise Expo’s Online resource center. This month Rebecca Monet discusses the characteristic that make-up a Stage 1: Entrepreneurial Franchise System, as well as the challenges and benefits to prospective franchisees.

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Webinar: FBR’s Ops Series

FBR’s 2016 Ops Webinar Series Five Sessions: May 10 | May 12 | May 17 | May 19 | May 24 Grow your brand and improve overall performance by gaining powerful insight into the best operational practices employed by today’s leading franchise experts! This five-session program returns in 2016, taking a deep dive into new topics with our expert[…]