Successful marketing is a cross between the science of motivation and the art of attraction. In this webinar you will learn how to attract more of your ideal franchisee. Franchisees that are a good fit and have the the greatest likelihood of high performance. When: Thursday, April 21th @ 10:00am PST Where: https://attendee.gotowebinar.com/register/1925514614231343873
Growing Pains: Seizing the Opportunity
All franchise systems go through five predictable stages of growth. Growing from one stage to another creates equally predictable changes, crises and challenges. For those that are alert to the signs of a franchise system’s stage of growth there is great opportunity. Opportunity that is – if you fit within that franchise system’s current stage of growth. If not, you can expect lots of frustration and disappointment.
Note: This is an excerpt from Rebecca Monet’s Seizing the Opportunity article in FranchiseExpo.com.
San Diego’s Franchise Business Network (FBN) launched the infamous FranZoo this month. Teams squared off attacking marketing, events, shows and merchandising challenges. Winners were presented awards fitting such an event. Winners included MaryAnn O’Connell of FranWise, Cheri Carroll, Marcos Mouro of Amada Senior Care and other franchise professionals. Event was held at the Jack in[…]
Whatever you have planned, don’t miss our next FBN meeting! We’ll be doing a mind-bending interactive exercise that will challenge your franchise creativity, competitive spirit and expertise. You will pioneer a first-ever franchise that should take San Diego County by storm. Today this breakout brand enjoys astounding success in the San Francisco and Atlanta franchise[…]
Join us March 24 at 10 PST to discuss : Values & Splatter Dots You already know that values influence behavior. In fact, values are behind every decision your prospective franchisee will make – including which business they will buy. Makes sense then to know your prospect’s values. But did you know a missing value[…]
Profile-Based Franchise Marketing
Success leaves clues. Who wouldn’t want to uncover its secrets – especially when launching a marketing campaign? It’s not surprising that a behavioral scientist with a specialty in neuroscience would be fascinated with success. After all, I’ve spent the past 23 years studying, quantifying, validating and modeling the psychographic markers which create franchisee success. You might however, wonder how psychographics and neuroscience will make you a better marketer. More importantly, how you can use these sciences to attract franchise candidates with the highest likelihood of success within your franchise system.
How vs. Who
But before we can get into the how – let’s talk about whom. Who is your ideal franchisee? Beyond their net worth, education or job title, what distinguishes them from the not so good franchisee? Performance? Of course – that’s why you are in business. […]
Article by: Aubree Coderre Let’s face it. Lead generation is a hot topic. How do people get leads and how do they get MORE leads? Many conversations at the IFA Annual Convention touched on the topic. From our stand point, at Zoracle Profiles MORE leads is never the answer, rather how to get RIGHT FIT[…]
Another IFA Convention has come to an end and we could not be happier with having been in attendance. Connecting with fellow franchise professionals, clients and hearing some of the challenges and milestones in franchising are just a few of the reasons anyone should attend next years Convention in Las Vegas.
In our article, The 3 C’s of Franchisee Selection we discussed franchisee Compatibility, Competencies and Capacity. Today, I’d like to introduce you to the 4th C: Communication.
There are three primary aspects of effective communication including: Values, Communication Style, and Meta Programs. […]
Zoracle Profiles’ newest client Wild Birds Unlimited completes top performer research. What makes Wild Birds Unlimited so special … besides Paul Pickett? They are rated #1 in Retail for Franchisee Satisfaction by Franchise Business Review (FBR). Their pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout. Their on-going support includes marketing, merchandising and[…]
Thank you to everyone who came to the 1st Quarter 2016 San Diego Franchise Business Network event. A special thank you to Dan Martin of IFX for hosting the location and sharing his expertise with the group.
Our 2nd quarter meeting will hosted by Jack in the Box in April.
This is the second of two webinars on the mental filters prospective franchisees use to process information, come to conclusions, and take action. In this webinar, you’ll learn why some of your prospects require many options while others become easily overwhelmed when offered more than 2 choices.