Tag: franchise sales

Plug and Play vs. Cookie Cutter Franchise Systems

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Screw Henry Ford! We are no longer in the industrial age. Who wants to be yet another cog in the wheel?

Henry, as you know, popularized the assembly line and mass production idea. Sure, he put a lot of cars on the road and in turn got rich.

But this is the 21st century. It’s time to think plug n’ play instead of cookie cutter.

I’m not anti-assembly line but I am anti-minion, especially in business ownership. Isn’t that why you want to go into business to start with – to have more control, to have an opinion, to be unique and to express yourself?!

This is an excerpt of Rebecca Monet’s most recent article on Franchise Expo discussing the difference between a plug and play franchise and cookie cutter franchise.

Read the full the article here.

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Research: Marriage is Good for Franchise Sales

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Our franchising colleagues Steve Olson and Rebecca Monet recently completed an in-depth Masters of Franchise Sales study about what separates top-notch franchisee recruiters and everyone else in the field. We spotlighted their findings in our last blog, titled “Who makes a great franchisee recruiter?” One of the amazing “I never saw that coming” takeaways was[…]

Gary Occhiogrosso Show

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Amazing interview by Gary Occhiogrosso,during the IFE show last week. Just a few heavy hitters on in this interview:  Stan Friedman, Paul Rocchio and MaryAnn O’Connell. Stan was gracious enough to mention using Zoracle Profiles, SpotOn! Assessment to help prospective franchisees better understand themselves and help in the franchise selection process. Tune in at 18:45 for his segment on his[…]

Franchise Expo New York

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MFV organized yet another excellent franchise expo. Zoracle Profiles participated in the New York event as visiting suppliers. The best part for us is always the relationships with fellow franchise professionals – spending quality one-on-one time discussing individual goals and challenges. Each of us are building different businesses but none of us are doing so[…]

Stages of Growth in Franchising: Fit Matters

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Call it alignment. Call it fit. Call it what you want.

Bottom-line you wouldn’t buy a pair of $80 shoes if they pinched your toes, caused blisters on your heels are made you walk like a pregnant penguin in stilettos would you?  Then why spend $80,000 on a business that will rub you the wrong way?

Now that we got that out of the way, let’s look more closely at the Stages of Growth in franchising so you can find a business that’s a perfect Cinderella glass slipper fit.  I’ll address each stage in separate articles.

Note: This is an excerpt from Rebecca Monet’s article Stages of Growth in Franchising in Franchise Expo’s Online resource center. This month Rebecca Monet discusses the characteristic that make-up a Stage 1: Entrepreneurial Franchise System, as well as the challenges and benefits to prospective franchisees.

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Webinar: FBR’s Ops Series

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FBR’s 2016 Ops Webinar Series Five Sessions: May 10 | May 12 | May 17 | May 19 | May 24 Grow your brand and improve overall performance by gaining powerful insight into the best operational practices employed by today’s leading franchise experts! This five-session program returns in 2016, taking a deep dive into new topics with our expert[…]

Values-Based Marketing webinar, franchisee recruitment, franchise development, Franchise sales, Franchisee Profiling, Franchise Broker

SpotOn! Marketing

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Successful marketing is a cross between the science of motivation and the art of attraction. In this webinar you will learn how to attract more of your ideal franchisee. Franchisees that are a good fit and have the the greatest likelihood of high performance. When: Thursday, April 21th @ 10:00am PST Where: https://attendee.gotowebinar.com/register/1925514614231343873

Seizing the Opportunity

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Growing Pains: Seizing the Opportunity

All franchise systems go through five predictable stages of growth. Growing from one stage to another creates equally predictable changes, crises and challenges. For those that are alert to the signs of a franchise system’s stage of growth there is great opportunity. Opportunity that is – if you fit within that franchise system’s current stage of growth.  If not, you can expect lots of frustration and disappointment.

Note: This is an excerpt from Rebecca Monet’s Seizing the Opportunity article in FranchiseExpo.com.

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Franchisee Recruitment using Values-Based Marketing Techniques, Franchisee Selection, Franchise Sales

Profile-Based Marketing

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Profile-Based Franchise Marketing

Success leaves clues. Who wouldn’t want to uncover its secrets – especially when launching a marketing campaign? It’s not surprising that a behavioral scientist with a specialty in neuroscience would be fascinated with success. After all, I’ve spent the past 23 years studying, quantifying, validating and modeling the psychographic markers which create franchisee success. You might however, wonder how psychographics and neuroscience will make you a better marketer.  More importantly, how you can use these sciences to attract franchise candidates with the highest likelihood of success within your franchise system.

How vs. Who

But before we can get into the how – let’s talk about whom.  Who is your ideal franchisee? Beyond their net worth, education or job title, what distinguishes them from the not so good franchisee? Performance? Of course – that’s why you are in business. […]

Too Many Leads

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Article by: Aubree Coderre Let’s face it. Lead generation is a hot topic. How do people get leads and how do they get MORE leads?  Many conversations at the IFA Annual Convention touched on the topic. From our stand point, at Zoracle Profiles MORE leads is never the answer, rather how to get RIGHT FIT[…]

Communication: The 4th C

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In our article, The 3 C’s of Franchisee Selection we discussed franchisee Compatibility, Competencies and Capacity. Today, I’d like to introduce you to the 4th C: Communication.

There are three primary aspects of effective communication including: Values, Communication Style, and Meta Programs. […]

Driving Franchise Sales

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This is the second of two webinars on the mental filters prospective franchisees use to process information, come to conclusions, and take action. In this webinar, you’ll learn why some of your prospects require many options while others become easily overwhelmed when offered more than 2 choices.